You need to set the main goal. What do you want to achieve from this gamification. Is it to increase customer engagement? Increase brand awareness? Or something else? Make sure you already know and understand what the main purpose is.
Gamification in a Loyalty Program Must Have a Main Purpose
As mentioned earlier, you have to adapt your gamification strategy in your customer loyalty program based on their characteristics. That way you will know what types of games are suitable and can be played by everyone. So that later customers will also enjoy this non-game context without having to complain.
Where Your Customers Are Active
There are many types of channels you can use to reach Belgium Mobile Number List customers. Social media, third party apps, email, websites, and more. Well now your job is to find out which channel they are most active on. Then create gamification content according to that channel. It should be underlined that each channel has a different form of content.
What’s Reply for Customer
One more thing you need to pay attention to is what the reply is for the customer. After they follow your non-game content, don’t forget to reply accordingly. For example by giving a number of points, or shopping coupons, and others. If you can, try to be more personal in your reply. That way you can also improve customer experience and satisfaction.
Guide to Gamification in Customer Loyalty Programs
Reasons for Adding Gamification in Customer Loyalty Programs
Gamification is the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals. In other words, gamification in customer loyalty programs can increase customer engagement.
Here are some reasons for gamification in customer DZB Directory loyalty programs that you need to know. Among others are:
Interesting Gamification Content For All People
The reason for the gamification in pThe first customer loyalty program is appealing to all walks of life. Games can be enjoyed by anyone. The way it works is by tapping into human psychology in a number of different ways. The first thing is that gamification can provide a sense of achievement such as “rewarding” the brain every time someone has reached their goal. That way the person can do the same activity to continue to get the desired prize.