Within an hour, our client found his dream vacation and booke the trip! CASE STUDY Global Success Achieve Locally – Uber Ice Cream Campaign NataliaNataliaSeptember 23, 2015 ・ 4 min read Share with Facebook Share with Twitter Share with LinkeIn The “sharing economy”, the share economy, is gaining more and more popularity and there is a good chance that this trend will deepen even more in the coming decades. It’s no surprise that trend is growing so fast. It has many advantages – from protecting the environment, through supporting community integration, ending with lowering the cost of products and services. In addition, this type of economy provides access to certain goods for those who would normally not be able to afford them or simply have no interest in using them on a regular basis. Why do passengers love Uber.
The collaborative consumption
Uber is one of the most successful companies operating in this business model. This American company of transport networks, built 6 years ago completely from scratch, today has reache the size of an international giant, operating in 60 countries. global whatsapp mobile number list expansion not only to providing an innovative solution to the problem of urban transport, but also to a very creative marketing strategy. Uber was founde in 2009, and its premise was simple – to connect drivers and passengers via a smartphone application.How it’s working.
The positive consumer experience
The simplest terms the app user places an order for a course, which is then transferre to associate drivers who travel in their own cars. One of them accepts the order and goes to the agree place to pick up the passenger. What has made Uber so popular DZB Directory on a global scale is base on: fast service (car available in a few minutes with just one click), convenience (cashless and automatic payment) and safety (the application shows a photo, license plate number and brand the car you ordere, which you can share with your friends or family along with your driving itinerary.
