Did you know that until now

games are still popular with many people? Almost all ages from all walks of life play games on their cell phones. This is what underlies the gamification strategy in customer loyalty programs. This method can also be used to increase customer engagement and retain loyal customers.

However, you have to adjust the gamification in the customer loyalty program to their characteristics. At the same time, this strategy can improve the customer experience and build customer relationships and community.

READ ALSO: Building Customer Loyalty in the FMCG Industry

On this occasion, Benefit One Indonesia will explain directly the importance of gamification in a customer loyalty program and also some of the things you have to do to make one. Details are below.

Why Is There a Need for Gamification in a Customer Loyalty Program?
Previously, let’s discuss what gamification is. Is an element Chief VP Sales Marketing Officers Email Lists and mechanism like games in general but in a non-game context. If you see that there is a lot of content that invites the audience to play or be directly involved with the contents of the message, then this is called gamification content.

companies are starting to rack their brains to meet their demands. One way is to place gamification in customer loyalty programs. In fact, it is far more effective for increasing customer engagement, building brand awareness, and growing customer lifetime value.

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As demands on customer needs and experience grow

Gamification in customer loyalty programs is made in such a way by utilizing existing data and information. Later, from this data you can create a personalized experience to improve the customer experience even better.

In fact, you can increase customer engagement DZB Directory with this strategy by as much as 47%, then 15% to increase brand awareness, and 22% to increase brand loyalty.

If your main target market is generation Z, then this is the best way to do it. Because they grow and coexist with advanced and up-to-date technology. So you can easily ask them to do the things you want (call to action).

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