Google I / O is one of the most important events in the technology industry. Every year, during the conference, the giant from Silicon Valley informs about new projects and presents the directions of development of flagship products. In May this year, there were also some news for SEO specialists. Particularly important from the point of view of positioning turned out to be the announcement of a new technology – Google Multitask Unified Model (MUM), which has a chance to revolutionize search results. What is it about? In this article you will learn: What is the Multitask Unified Model (MUM)? What characterizes MUM? What will be the impact of the Google Multitask Unified Model on search results? How can the implementation of the algorithm affect SEO.
What is the Google Multitask Unified Model
A technology that is supposed to improve Google Search and make the user able to get an answer to a question after the first contact with the search engine. This will be possible thanks to the use of “transformer architecture”, as well as the database already known machine learning and artificial intelligence. Importantly, similar techniques have already been used in the high-profile BERT update, while Google assures that the new technology will be up to 1,000 times more effective. What does this mean in practice? MUM in practice How does MUM work? This is best illustrated by an example.
Google refers to a query entered
A user who has experience with climbing Mount Adams and is already planning another expedition – this time the trip will take place in the fall, and the goal is to reach the summit of Mount Fuji. The traveler wonders how to prepare for the climb and what to do differently this time. Searches for help in the search engine. Take this scenario: You’ve hiked Mt. Adams. Now you want to hike Mt. Fuji next fall, and you want to know what to do differently DZB Directory to prepare. Currently, obtaining an answer to such a complex query involves entering a number of questions into the search engine. In this particular case: phrases related to the height of a given mountain. Weather conditions in both places at different times of the year. Information about trails, preparation before the trip, etc.