Building Customer Loyalty in the FMCG Industry

Previously, let’s discuss what gamification is. Is an element and mechanism like games in general but in a non-game context. If you see that there is a lot of content that invites the audience to play or be directly involved with the contents of the message, then this is called gamification content.

Why Is There a Need for Gamification in a Customer Loyalty Program

As demands on customer needs and experience grow, companies are starting to rack their brains to meet their demands. One way is to place gamification in customer loyalty programs. In fact, it is far more effective for increasing customer engagement, building brand awareness, and growing customer lifetime value.

Gamification in customer loyalty programs is made Belarus Mobile Number List in such a way by utilizing existing data and information. Later, from this data you can create a personalized experience to improve the customer experience even better.

In fact, you can increase customer engagement with this strategy by as much as 47%, then 15% to increase brand awareness, and 22% to increase brand loyalty.

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How to Use Gamification in a Customer Loyalty Program

If your main target market is generation Z, then this is the best way to do it. Because they grow and coexist with advanced and up-to-date technology. So you can easily ask them to do the things you want (call to action).

But don’t forget to give an appropriate reply. For example, you ask customers DZB Directory to leave positive reviews about the products and/or services they use. So later when finished, you can give a number of points which, if collected, can be exchanged for attractive prizes.

Interested in trying it? There are several things that you need to pay attention to in how to use gamification in a customer loyalty program. That is:

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